a clear demonstration of its role, as the world’s leading trade fair for the maritime industry
We set new records this year. The excellent turnout showed that companies are ready to meet the current challenges with determination and also revealed a growing appreciation for collaboration.
Innovation was placed centre stage of this 26th SMM. The number of attendees from around the globe superceded those seen at any SMM in the past quarter of a century. After four days brimming with activity, 90,000 square metres of exhibition space housed more than 2,100 exhibitors from all around the world, including 150 first-timers. 50,000 industry visitors walked through the doors of the Hamburg Messe this September.
The industry‘s top event again took place under the patronage of the German Chancellor, Dr Angela Merkel.
We would like to express our sincere thanks to all the exhibitors, visitors, sponsors, media and supporters for participating in this year’s event and for their role in contributing to SMM’s success.
We look forward to welcoming you again to Hamburg for SMM 2016.
President and CEO of Hamburg Messe und Congress GmbH
We’re delighted to make our début at this year’s SMM and are staggered at the size and diversity of this trade fair. It’s just the right venue for meeting the audience we want to address. There’s no better place to present ourselves to the industry.
Chief Executive Officer of Inrotech
SMM 2014 set new participation records, with a host of innovative products demonstrating the high level of the technological development work done by this industry.
Dr Reinhard Lüken General Managing Director of the German Shipbuilding and Ocean Industries Association (VSM)
shaping the global maritime industry
The extensive international presence, strong business visitor profile and continued involvement from government and naval organisations result in underscoring the influence and major role that the SMM plays in shaping the global maritime industry.
With its 26 national pavilions and exhibitors from 67 different countries, this year‘s fair was more international than ever. Two thirds of the exhibitors hailed from countries other than Germany. For the first time, companies from Egypt, Lebanon and Sri Lanka showcased their maritime products and services, and Dubai set up its first-ever national pavilion.
taking industry challenges head on
The challenges facing the maritime industry were addressed and discussed at great length at SMM this year.
The spirit was collaborative, and all attendees shared the same goal of ensuring that the way is paved for the future with innovative technology and solutions that can be implemented throughout the industry and worldwide. Hamburg further cemented itself at the epicentre of global maritime innovation.
91%* of exhibitors rate SMM as above average, as an overall assessment of the event.
planned participation for 2016
92%* of exhibitors highly recommend SMM to others.
87%* of the exhibitors expressed that they will definitely participate at SMM 2016.
connecting with stakeholders and shaping deals
Exhibitors responded overwhelmingly positive this year with regard to the question of whether they were able to reach and engage with their target audiences at SMM this year. The incredible diversity of exhibitors and attendees, coupled with the networking opportunities that the fair provided, ensured that 98% of all exhibitors were able to connect with business partners whom they had set out to meet.
Major contracts were signed at the fair between companies such as Carnival Corporation with Blohm+Voss and MAN Diesel&Turbo SE with Qingdao Haixi Marine Diesel Co., Ltd. (QMD). This, once again, highlighted the pivotal role that the SMM plays in providing a stage for international business deals.
The intimacy of the event and the ability to not only present one‘s business, but also to conduct business at SMM, was quoted as a quality that sets this trade fair apart from all others in the maritime industry.
exhibitor breakdown by product range / nature of business**
Shipbuilding / shipyard52
Ship fittings / equipment suppliers38
Engines / propulsion technology24
Electrical engineering / electronics19
Ship operation equipment17
**more than one answer possible
Every two years SMM comes as a highlight in our business year. No other meeting place of our industry is as intimate as this fair. It is here that we like to introduce our innovative solutions to the market. This year we had an especially wide range of innovations to offer. We are very satisfied with the response.
CEO of SKF Blohm + Voss Industries
The focussed, yet familiar atmosphere among the exhibitors and customers and the high quality of the exhibitors are trademarks of the Hamburg fair. The reason for this is the fact that this fair has grown steadily over the years. This is why SMM is always going to be the leading international trade fair of the maritime industry.
Dr Jörg Mutschler
Managing Director of the German Engineering Federation VDMA
SMM has been the greatest show in the maritime world for years. Being here, getting in touch with people and presenting our products has been enormously important for Caterpillar.
Marketing Manager of Caterpillar Marine
engaging peers and target groups at SMM
98%* of the exhibitors succeeded in establishing the basis for further business by meeting all or nearly all of their key business partners and reaching out to new target groups at SMM 2014.
the most essential maritime industry fair
97%* of all of the exhibitors consider SMM to be the most essential maritime industry trade fair for their enterprise.
the marketplace for commercial success
94%* of the exhibitors considered SMM 2014 an excellent to satisfactory opportunity to expand the commercial success of their company.
high levels of visitor satisfaction
SMM visitors were equally enthusiastic about the fair as the exhibitors. According to an independent survey, 96% of responding visitors assessed the fair as ‘good’ and ‘very good’. 94 % said they would gladly recommend SMM.
Executives from all target segments were present, with ship ownership and ship operating, shipbuilding and shipyard, equipment and plant engineering, as well as electronics segments the most frequently named. The international portion of the fair visitors increased by 10 % compared to the last SMM (45 %).
The positive feedback from the show was undoubtedly due to the coming together of all attendees to provide innovative ideas and solutions to pave the way for the future of the maritime industry.
visitor breakdown by purpose of visit**
Tend to existing business contacts50
Learn about innovations and new technology46
Pave the way for new business contacts44
Gain an overview of progress in the industry39
Education / extend own specialist knowledge35
Exchange information and experience with colleagues32
**more than one answer possible
SMM is the showcase of the shipyards, the shipbuilding industry at large and its supply industry. I am extremely pleased to see the industry looking more optimistically into the future after having gone through troublesome years. This positive message is being sent from Hamburg out into the world.
Parliamentary Secretary at the Federal Ministry for Economic Affairs and Energy, and Federal Government Coordinator for the Maritime Industry
many goals achieved
Visitors were able to plan their time at the fair well in advance‚ with the in-depth exhibitor information provided by SMM. As a result‚ every minute was well spent, and visitors achieved their goals. In addition‚ SMM provided a forum for many surprising and enlightening conversations.
The majority of visitors will be recommending the next SMM to their peers.
visitor breakdown by top six business categories
Shipbuilding / shipyard13
Electrical engineering / electronics10
Engines / propulsion technology10
Ship fittings / equipment suppliers6
With its excellent visitor figures and the decidedly positive, optimistic mindset I observed among exhibitors and visitors alike, this year’s SMM was a full success for me. I am taking home from this fair a wealth of extremely innovative ideas and concepts for our very special segment of the shipbuilding market: highly complex cruiseships.
Director Materials Management with Meyer Werft
will be attending SMM 2016
97%* of all visitors expressed that they are either considering or will certainly be attending SMM 2016.
a definite must-attend
95%* of all visitors will be recommending that their peers attend SMM 2016.
overwhelmingly positive visitor response
95%* of the visitors rated SMM 2014 between satisfactory and excellent in an overall assessment of the event.
SMM theme days
SMM reaches far beyond the four-day industry fair. The accompanying supporting programme set new standards this year‚ with the integrated events being particularly well received.
The majority of participants rated the conferences as ‘good’ or ‘very good’. This year‚ the Recruiting Day was added to the conference selection. It provided a stage to attract highly qualified staff for the shipping industry.
All in all, the SMM theme days provided a platform for in-depth dialogue and debate and brought fresh insights and ideas on how to position the maritime industry for the future.
insights into the new world of ship finance
With 120 international delegates‚ the Ship Finance Forum 2014 was‚ once again‚ a key part of SMM. It provided an important platform to discuss the current developments within the maritime industry.
International experts brought their insights into the new world of ship finance to the table, and the topic of which strategies and schemes are promising and how to make the best use of them, was fi ercely and openly debated.
SMM 2014 proved once again to be the leading international trade fair for the maritime industry. It is a unique platform for participants to maintain and extend their worldwide network. Opportunities to exchange ideas and views were manifold
in and around the exhibitions.
Side conferences such as the Ship Finance Forum allowed for in-depth discussions on financing aspects and trends in the maritime industry with international bank partners, ECAs, shipyards and shipowners, among others.
Dr Carsten Wiebers
Global Head Maritime Industries,
gmec – setting the green course
gmec (global maritime environmental congress) is now firmly established as the primary arena for leading experts and executives from the scientific community and the maritime industry, to identify issues and promote the exchange of ideas and knowledge. At the core of discussions and debates were the challenges of green technology and how to react in the face of inevitable change.
The round table discussion kicked off the proceedings with leading experts focussing on the sustainable shipping movement.
gmec this year provided a great opportunity to discuss some very relevant topics with the maritime industry. It was interesting to learn how the industry is preparing for the fast approaching 2015 ECA fuel requirements, and it was also insightful to better understand how the industry views the future of shipping.
Commander Ryan Allain
Chief, Environmental Standards Division,
US Coast Guard Headquarters
turning the spotlight on security and defence
The MS&D conference brought together specialists and strategists within the industry, the military and governments as they debated the future of maritime defence.
Hall B8 was once again dedicated to maritime security and defence. Exhibits featuring systems and equipment showcased the developments making waves in the global maritime industry, from surveillance and security applications to sensors, communication technology, command systems and information systems.
SMM is world’s premier maritime event and allows amazing networking. If you are a part of the global maritime industry, you have to be at SMM.
The MS&D conference is also a great opportunity for companies in the defence and security industry to directly meet future customers and provide thoughtful leadership. This is a developing part of the SMM exhibition and is a welcome addition.
The Hamburg Messe is a great location for MS&D. The organisation of the event is excellent and being asked to present a Plenary Paper on the future trends in the Maritime Security and Defence industry was a tremendous privilege.
Managing Director, QinetiQ Maritime
For us the Offshore Dialogue was a good opportunity to present a little bit of the Damen activities in the Offshore. At the same time, I think the discussion and questions were very useful and helped us to better understand what the market requirements are and to value what is necessary to align with this market. I was very pleased with the large number of attendees and the quality of the questions which indicated the importance of the subjects and the offshore dialogue. Overall, the SMM exhibition was quite good for Damen, we received a lot of positive responses on the Offshore Dialogue but also on our stand.
Business Development Manager Offshore, Damen Shipyards
a day filled with conversation and debate
The Offshore Dialogue was again supported by the German Federal Ministry of Economics Affairs and Energy, along with numerous professional associations and institutions.
The Offshore Dialogue attracted 450 key players from international maritime industry, governmental organisations, science and academia. Conference topics revolved around the existing and future potential of offshore oil and gas production and emerging trends relating to offshore wind energy and maritime technologies.
let’s get to work
SMM added the recruiting day to its repertoire this year, in recognition of the rapid and dynamic change faced by the maritime industry. The Maritime Career Market provided companies and institutions with a platform to highlight the skills they are seeking and to promote their own further education and training programmes.
The event was well received, and visitors were given a great overview of the career opportunities that await them within the industry.
The Maritime Career Market has offered the ideal framework to initiate into conversation with the target group MAN Diesel & Turbo SE is interested in and to present our company as an attractive employer.
The rush for our recruiting booth was huge, and we experienced tremendous enthusiasm from the many promising talks with potential candidates. We will attend again next year with pleasure!
HR Generalist, MAN Diesel & Turbo SE
Hamburg Messe und Congress provides exhibitors a platform to boost the impact of their business activities in international markets. We have a wealth of resources to tap into, and our unrivalled expertise and experience in organising maritime trade fairs enables us to organise delegations, national pavillons and SMM events around the world.
The SMM team attends all major maritime trade fairs worldwide. Our role in supporting you is to provide all required services whenever you need them – from face-to-face consultation to support with your exhibition stand, travel information, accommodation advice, catalogue sales and tickets.
Whatever support you need, wherever you’re based in the world – we’d be delighted to meet with you.
SMM and INMEX form South
Asia´s largest maritime exhibition and conference in India
Taking advantage of the expected growth, the Indian maritime industry is set to witness, Informa Exhibitions, organisers of INMEX India, has entered into a strategic collaboration with Hamburg Messe und Congress to form South Asia’s largest and most important maritime exhibition and conference – INMEX SMM India.
The unified edition will take place on 23 – 25 September 2015, at the Bombay Exhibition Centre, providing the maritime sector with the best of both events, using synergies on one integrated platform. Ensure that you are part of the debate. Book online now at inmex-smm-india.com
SMM Istanbul – bridging the maritime industry
SMM Istanbul has consolidated its position as a leading international exhibition and industry meeting place on the Bosporus. The next event will take place during the 24 – 25 February 2016.
High calibre speakers combined with an industry exhibition‚ will once again provide an impressive business platform that underscores SMM’s leading role in providing an economic stimulus to the Turkish shipbuilding industry.
For more information‚ visit us online at
SMM 2016 – book now
The 27th SMM, the leading international maritime trade fair, will be held in Hamburg from the 6 – 9 September 2016. Registration is now open and space is going fast! Book now to secure your place quickly and conveniently via our online registration smm-hamburg.com/exhibit
Exhibitors who already have an SMM customer number/password combination can register via this access at any time. Our Service Team is on hand to assist with any enquiries.
Make full use of the unparalleled synergies SMM has to offer and play your part in setting the course for the future success of your company – and the maritime industry itself. We look forward to welcoming you again to Hamburg for SMM 2016.
Hamburg Messe und Congress GmbH
Phone +49 40 35 69 - 21 46 / 21 47
Fax +49 40 35 69 - 21 49